We were tasked to come up with ideas on a whitening lotion product. In a highly saturated market filled with photoshopped celebrities on billboards with slightly racist messaging, I decided to take the local humor route instead.
Using wordplay between "skin" and the famous Pinoy slang expression, "in fairness", we developed these 17 tongue-in-cheek pre-roll ads to sell Bench's Suprawhite lotion starring local celebrity, Ellen Adarna. The ads were definitely a hit among the market and celebrity-obsessed fans. The campaign is now also part of MAPUA's Digital Marketing Course as a successful case study.​​​​​​​

Client: Bench
Agency: TBWA\Santiago Mangada Puno
CCO: Melvin Mangada
Creative Director: Ali Silao
Copywriter: Ryan Caidic
Art Director: Arthur Ryan Aquino
Producer: Cheese Bagnes
Editor: Nolan Fabular
Production House: How's Everything


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