In 2012, the Philippines number one clothing brand, Bench celebrated its 25th year by transforming itself from an outfit brand into a movie outfit. Bench produced web films starring their very own celebrity endorsers, in different movie genres.
I co-wrote one of the movies for Benchingko, a musical titled "Kama" (bed). It was my first time to create a short film. And I can say it really was a lot of fun.
For more information, visit the website here.
Client: Bench Clothing
Agency: TBWA\Santiago Mangada Puno
CCO: Melvin Mangada
ECD: Marci Reyes
CD: Ali Silao
Copywriter: Marci Reyes
Art Director: Ali Silao, Denise Tee
Accounts: Portia Catuira
Director: Borgy Torre