Johnnie Walker’s global brand purpose of inspiring progress had virtually no local relevance in the Philippines. So we launched #KEEPWALKINGPH to seek out new kinds of heroes the public could relate to – and be inspired by. Launched amidst national debate over a new government administration and the proposed burial of former dictator Marcos in the National Heroes Cemetery, the campaign beat all historical benchmarks for the brand within just two weeks.​​​​​​​
Case Video:
Short Films
Case Board:
Client: Diageo Philippines
Agency: BBDO Guerrero
CCO: David Guerrero
ECD: Dale Lopez
Creative Directors: Ali Silao, Bianca De Silva
Copywriter: Bianca De Silva
Art Director: Ali Silao
Director: Paolo Villaluna
Producers: Angela Celdran dela Calzada, David Wright
Production House: Flare, Filmex

Adfest 2017: Shortlist / Lotus Roots
Kidlat Awards 2017: Bronze / Branded Content 
Kidlat Awards 2017: Shortlist / Film
Kidlat Awards 2017: Shortlist / Integrated
Kidlat Awards 2017: Shortlist / Outdoor
Kidlat Awards 2017: Shortlist / PR 

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