The trickiest part about regional brand leadership is being tasked to create ‘one size fits-all’ creative platforms, despite drastically different cultures and in this case – tastes. Created on next to no budget for local adaptation across the SEA region, M&M’s Mix & Match aimed to change different screentime consumption behaviors by sharing the spotlight with consumers’ usual screentime snacks.
Online Video Call for Entries:
m&m's Mix & Match Case Board:

CREDITS
Agency:  BBDO Guerrero
CCO: David Guerrero
Creative Director: Ali Silao, Bianca De Silva
Art Directors: Ali Silao
Copywriter: Bianca De Silva
Accounts: Dalla Sucgang Renard
Producers: Just Add Water, David Wright, Luisa Olarte
Director: Karl Graham
Food Stylist: Mikki Castro
Production House: Flare

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