We were tasked to come up with a Covid Safety instructional video for Filipinos who want to travel again locally. Since the entire tourism campaign of the Philippines promises that it's more fun here, we aimed to do just that in conceptualizing this video. What can easily be boring safety guidelines are inserted with various Pinoy tropes against Gioachino Rossini's 'Willam Tell Overture' using traditional Filipino instruments, resulting in a well, very fun Covid Safety video.
Many thanks to a very hardworking and collaborative team who did an entire tourism ad through green screens, Zoom chatrooms and Syncsketch sessions. With a team like this, yes, it's possible.
CREDITS
Client: Department of Tourism / Tourism Promotions Board
Agency: BBDO Guerrero
CCO: David Guerrero
Creative Directors: Ali Silao, Andi Olbes, Nikki Sunga
Art Directors: Ali Silao, Nikki Sunga
Copywriters: Mica dela rosa, Andi Olbes
Accounts: Kaye Sordan, Regie Ucang
Director: Caloy Soliongco
Broadcast Producer: Idda Aguilar
Executive Producer: Joy Rojo-Cajulis
Associate Executive Producer: Tania Enerdecido
Line Producer: Tony Battung
Director of Photography: Ron Lacap
Assistand Director: Jules Dacanay
Production Designer: Nina Torres
Production Assistants: Greg Quinto, Dianne Saez, Euriel San Antonio
Casters: Charmaine Betudio, Nestea Naesa Jr.
Post Production: Hue Media
Post Producer: Jerson Piczon, Fiona Manto
Offline Editor: Jose Azucena
Online Editor: Stephen Ricafrente
GFX Artist: Ronell Angeles
Colorist: Verge Tafalla
Backroom Artists: Jerson Piczon, Keith Jose, Paul Albarillo, Neil Hernandez, Nathaniel Debil, Rey John
Tablante, Jennifer Moralde
Audio Post House: HIT Productions
Executive Producer: Jane Gimongola
Music Arranger: Arnold Buena
Sound Engineer: Richard Genabe