2020 is definitely one strange but memorable year. And when Lay's asked us to do their Christmas campaign, we wanted to do something that's equally one for the books. So here's the "Father of Philippine Christmas Music", Jose Mari Chan like you've never seen or heard him before.
We're happy to have been given the chance to remix the Philippines' most popular Christmas song, Christmas In Our Hearts for the first time ever since its launch exactly 30 years ago, but even happier that we were able to make Jose Mari wear some hip hop bling. We hope this gave fans of Lay's a bit of a laugh as this crazy year ends.
We're happy to have been given the chance to remix the Philippines' most popular Christmas song, Christmas In Our Hearts for the first time ever since its launch exactly 30 years ago, but even happier that we were able to make Jose Mari wear some hip hop bling. We hope this gave fans of Lay's a bit of a laugh as this crazy year ends.
CREDITS
Client: Pepsico / Lay's
Agency: BBDO Guerrero
Creative Directors: Rachel Yulo, Ali Silao
Art Director: Gab Bernal
Copywriter: Mica dela Rosa
Managing Director: Angelica Lorenzo
Account Supervisor: Celine Larracas
Idda Aguilar
Executive Producer: Jing Lopez
Director: Marius Talampas
Arcade
Sound Design: Hit Productions
dOriginal music: Jose Mari Chan