"Sa 'Yo Na"
Since everyone is locked down in Manila, Pepsi Philippines came to us with a simple about pairing the product with food at home. The team racked our brains trying to come up with something different from all other ads produced during the time of Covid - which is basically anything shot using a webcam. With a tiny budget, and the help of such collaborative clients and production team, we came up with something that was easy enough to produce, and tried to give what all Filipinos needed during this time: a moment to laugh. The series of 15-seconder ads were so well received by Pepsi fans that we are now in the process of creating more similar fun content for Pepsi.
Agency: BBDO Guerrero
CCO: David Guerrero
Executive Creative Director: Federico Fanti
Creative Directors: Ali Silao and Rachel Yulo
Art Directors: Ali Silao, Gabriel Bernal, Jox Gonzales
Copywriters: Rachel Yulo, Mica dela Rosa
Producers: Harold Orozco, Lox Valiente
Director: Blasgil Tanquilit / Joseph Teoxon
Production House: Shift Productions / Go Motion