Overtaking giants like Tide and Ariel, local detergent brand Champion applies its superior technology into an impressive new variant: Champion Infinity—a powerful detergent that can remove just about any stain. To dramatize its stain-removing properties, high-speed photography was utilized to capture the underwater mushrooming effect of real sauces and other edible ingredients. With powerful imagery, Champion Infinity’s powerful stain-cleaning technology was simply and clearly expressed.
CREDITS
Client: Peerless Products
Agency: TBWA\Santiago Mangada Puno
ECD: Melvin Mangada
CD: Manuel Villafania
Copywriter: Melvin Mangada
Art Director: Ali Silao
Producer: Sunny Lucero
Director: Manuel Villafania
Account Supervisor: Kara Filamor
Account Manager: Cy Ynares
AWARDS
Clio Awards 2012: Shortlist / TV & Cinema
Busan Ad Stars 2011: Shortlist / TV & Cinema
Adobo Magazine 2011: Ad of the Month for July
The Philippine Ad Congress 2011: Silver / Film Single
The Philippine Ad Congress 2011: Silver / Excellence in Idea
Lürzer's Archive 2011
