Overtaking giants like Tide and Ariel, local detergent brand Champion applies its superior technology into an impressive new variant: Champion Infinity—a powerful detergent that can remove just about any stain. To dramatize its stain-removing properties, high-speed photography was utilized to capture the underwater mushrooming effect of real sauces and other edible ingredients. With powerful imagery, Champion Infinity’s powerful stain-cleaning technology was simply and clearly expressed.
![](https://cdn.myportfolio.com/a4dfcb5423a52cac188453c8143e3e22/123e222d-ccb1-445d-9c1a-1df8a07dae60_rw_1200.jpg?h=6a3b520e9f56fd33d0e900c8fc1e86f3)
![](https://cdn.myportfolio.com/a4dfcb5423a52cac188453c8143e3e22/653941b0-431a-4cf8-b30c-470136a463e9_rw_1200.jpg?h=18fb7ad061809c92d583c2f5bc933bb3)
![](https://cdn.myportfolio.com/a4dfcb5423a52cac188453c8143e3e22/5c83037e-6d5a-4f5a-a9e9-e03690f2884f_rw_1920.jpg?h=147299a0ced094334eee01c4fc15e456)
![](https://cdn.myportfolio.com/a4dfcb5423a52cac188453c8143e3e22/08898c18-1cde-4cd1-b873-ecacb83366ba_rw_1200.jpg?h=fe0542ea4f6b3f26813ab63913ad2b70)
CREDITS
Client: Peerless Products
Agency: TBWA\Santiago Mangada Puno
ECD: Melvin Mangada
CD: Manuel Villafania
Copywriter: Melvin Mangada
Art Director: Ali Silao
Producer: Sunny Lucero
Director: Manuel Villafania
Account Supervisor: Kara Filamor
Account Manager: Cy Ynares
AWARDS
Clio Awards 2012: Shortlist / TV & Cinema
Busan Ad Stars 2011: Shortlist / TV & Cinema
Adobo Magazine 2011: Ad of the Month for July
The Philippine Ad Congress 2011: Silver / Film Single
The Philippine Ad Congress 2011: Silver / Excellence in Idea
Lürzer's Archive 2011