Light sticks are one of the most iconic KPOP collectibles. It's also one of the most expensive pieces of merchandise. How do we make all Blackpink fans own a lightstick? Turn the Pepsi can into one.
CREDITS
Agency: BBDO Guerrero
Chief Creative Officer: David Guerrero
Executive Creative Director: Federico Fanti
Head of art / Creative Director: Ali Silao
Art Directors: Jox Gonzales, Chester Santos, Gab Bernal, Gem Escolastico, Jury Salaya, Jia Yumul
Copywriters: Mica dela Rosa, Henri Glo
Accounts: Kyle Cruz Tan, Cassandra Ralbovsky, Shanna Desiderio
Digital: Ernest Pascual
Animation: Flare Manila
