CAPTION: You’ll get no shavings in our deodorant, but you’ll definitely get sweet-smelling sprays. One spray lasts all day, yes, you can quote us on that! You can even text it to all your friends and tweet it and make it your status message because—well, what else is there to do these days?
CAPTION: Yeeaah, you know what that means! It means it’s Friday. And you know what means! It means it’s a good day to buy Old Spice. Old Spice deodorant lasts all day, whether it’s 08.08, 08.28, or 08.45 (which is not a real day, but it if it were, you’d still smell amazing).
CAPTION: Buy Old Spice today and get a big old thank you from your armpits. Just one spray keeps you smelling good all day. We’ll thank you too. Just not in person. Uhh, we’re not allowed to do that. You can however, imagine our sales rep Jedd, riding a horse with our half-naked endorser with abs up to his face, knocking on your door at 3 in the morning to sing you a custom-made Thank You song. Yes, yes, you’re welcome.
CAPTION: SAVE MORE people from having to wonder where that weird smell is coming from. Buy more Old Spice and enjoy more people trying to get a whiff of your sweet smelling armpits.
CAPTION: What’s bigger than a sale? A really big whale! That’s why Old Spice is throwing its biggest ever, one day only, online whale. So we hope you enjoy this one day only post of a really big whale (which you’ll never smell like, with Old Spice because one spray lasts all day) (and that’s every day, not just whale day). Whale, isn’t that fantastic?
CAPTION: It’s not a typo. But we wanted to let you know that it’s snail month (maybe) which means, you should go out and greet snails you might see on the road. If you take long, don’t forget to use Old Spice—one spray lasts all day!
CAPTION: Buy Old Spice now and avail of our free smelling promo. Which means you can get sniffed for free (by other people) (not us) (sorry, we’re busy!) Free smelling applies to express smelling and overnight smelling too, nationwide. Maybe even worldwide. And after-worldwide. We don’t know what that means but if we put enough exclamation points maybe it’ll sound exciting!!!!!!!
CAPTION: Are you fast enough? If you are, you must not be human. But whatever you are, if you’ve got armpits, Old Spice is still for you! One spray lasts all day (if you’re human). And if you’re an extraterrestrial being with seven armpits, then you must need very customised shirts. Grab your Old Spice today! *Old Spice does not deliver outside of planet earth
CAPTION: We’re back! And we’re here to remind you that it’s 12.12 o’clock (*at the time of posting). So it’s time to stock-up on Old Spice—because who doesn’t stock-up on things when there are double digits on a post with exclamation points! Remember, one spray lasts all day. And 12 sprays at 12.12 o’clock—is just overdoing it.
When Old Spice asks for some e-commerce posts, this is what you usually end up with.
CREDITS
Client: P&G / Old Spice
Agency: Fuse
Creative Directors: Ali Silao, Rachel Yulo
Art Director: Ali Silao
Copywriter: Rachel Yulo
Account Management: Paps Orosa
Digital Director: Roshan Nandwani
