This was our office Christmas card for the year 2010.
Our clients are busy people. They receive too many traditional greeting cards that most don't even bother to read past the envelope. I played with the traditional button and string enclosure and placed the design on the envelope itself. The recipient need not open it. But if he chooses to, he's in for a good-natured punchline.
CREDITS
TBWA\Santiago Mangada Puno
Agency: TBWA\Santiago Mangada Puno
ECD: Melvin Mangada, Marci Reyes
Creative Director: Joey David-Tiempo
Copywriter: Joey Tiempo, Marci Reyes
Art Director: Ali Silao
Print Producer: John Ed De Vera
Final Artist: Romar Quiroz
Photographer: Anna Manlapas
AWARDS
The One Show 2011: Merit / Collateral Design: Self-promotion
Kidlat Awards 2011: Gold / Design: Self-Promotion
