Inspired by local myths, Sweety worked with BBDO Indonesia and BBDO Guerrero to launch a print advertising series that explains how not changing a diaper on time can transform even the cutest baby into a grouchy little monster. Each monster baby is patterned after a creature from Indonesian folklore: The Leyak, the Genderuwo, and the Buto Ijo.
CREDITS
Client: Sweety
Agency: BBDO Guerrero
CCO: David Guerrero
ECD: Federico Fanti
CD: Emman Carandang, Jamie Que, Ali Silaop
Print Producer: Al Salvador, Zeth Pascual
Final Art: Manny Vailoces
Accounts: Lucelle Zuniga, Regie Ucang
Marketing: Meda CruzProduction Company: Illusion CGI Studio
AWARDS
Ad Stars 2021: Bronze / Outdoor, Art Direction
Ad Stars 2021: Bronze / Outdoor, Illustration
