Gift of Life is an online film project for Manikako, a non-profit organization that teaches children how to make their own dolls from recycled materials. To do their programs effectively, Manikako needed more volunteers. Partnering with Energizer Philippines and TBWA\Santiago Mangada Puno, they produced a web film that will hit prospective volunteers where they are most vulnerable – the heart.
Gift of Life is a touching love story starring a robot and a doll – Blitz and Lily. This simple short film about sacrifice told with no words nor actions eventually won the Philippines' first Webby award in 2013.
CREDITS
Agency: TBWA\Santiago Mangada Puno
Chief Creative Officer: Melvin Mangada
Creative Director: Joey David-Tiempo
Associate Creative Director: Ali Silao
Art Directors: Ali Silao, Cj de Silva
Copywriters: Joey David-Tiempo, Paolo Salcedo
Director: A.F. Benasa
Production Designer: Adelina Leung
Producers: Sunny Lucero, Cheese Bagnes and RJ Galang
AWARDS
The Webby Awards 2013: Advertising & Media / Online Commercials / People's Voice
AME Awards 2012: Bronze and Shortlist / Online Commercial / Branded Content
Spikes Asia 2012: Gold and Silver / Cinematography / Art Direction
One Show 2012: Merit / Online Film / Branded Content
Ad Stars 2012: Silver / Film
Digital Asia Awards 2013: Silvers and Bronze / Viral / Art Direction / Public Service
Adobo Design Awards 2013: Best Design / Best Use of Music
Kidlat Awards 2013: Gold and Silvers / Cinematography / Art Direction /Digital Viral
Boomerang Awards 2013: Silver / Content
AdAge Editor's Pick: January 2013
PRESS
