We created a poster campaign for Bench Fix Hairstyling Products that promises strong-hold, yet flexible hairstyles for men. This poster became Ads of The World's best print ad for July of 2012, and afterwards, became the stuff of memes. (I gotta admit, your ad becoming a meme feels way better than winning best ad.)
Client: Bench
Agency: TBWA\Santiago Mangada Puno
CCO: Melvin Mangada
ECD: Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray

Adobo Design Awards 2013: Bronze, Best Design / Press and Poster
Tinta Awards 2013: Silver, Bronze / Best in Illustration / Single Print
Ads of the World 2012: Gold / Single Print for July
Lürzer's Archive 2012

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