This was my entry to the Adobo Magazine and London International Awards Not-So-Young Creative Competition 2022. I tried to answer the brief “Business Doing Good & Doing Well” with an idea for a brand I am currently working on with Seven A.D.
“Pride Policy” reimagines insurance as a product to be inclusive of LGBTQ+ families. In a country that still doesn't recognize these unions, a simple re-design of AIA's existing products that targets this untapped market will not only be good for business, but will also help make all Filipino families feel valid.
The prize I received for this competition is an inclusion in #TheBusinessofCreativity Scholarship Program with advertising legend Sir John Hegarty in September 2022. But the bigger prize not just for me but also for our community is that the idea is currently in the works with our client, AIA Philippines.
Client: AIA Philippines
Agency: Seven A.D.
Creative: Ali Silao
Adobo Magazine and LIA Creative Competition: Grand Winner