I illustrated several pieces for the Boysen® KNOxOUT™ paint "This is a Tree" mural. This innovative product contains CristalACTiV™ technology that absorbs energy from light and reacts with harmful nitrogen oxides (NOx) in the air, and neutralizes it through a chemical process. This innovative campaign by TBWA\Santiago Mangada Puno eventually won local and international awards for the refreshing piece of street art.
Client: Pacific Paint (Boysen) Philippines Inc.
Agency: TBWA\Santiago Mangada Puno
Chief Creative Officer: Melvin Mangada
Executive Creative Director: Melvin Mangada
Creative Director: John Ed de Vera, Jake Tesoro
Art Director: John Ed de Vera, Dennis Claveria, CJ de Silva-Ong
Copywriter: Melvin Mangada, Ryan Caidic
Illustrators: Patrick Gañas, Manuel Villafania, Nolan Fabular, Nico Zapanta, Pauline Ty, Ali Silao, Arthur
Aquino, Pampy Mañallac, Paulina Ortega, Sam Dedel, Jake Tesoro
Accounts: Kara Filamor
Print Producer: Dennis Carlos
FA Artist: Tom Perdigon
Producers: Sunny Lucero, Mich Dela Cruz
Editors: Vince Belen, Kyle Chu, Timothy Axibal, Matto Cruz