In May of 2015, we won a pitch to create an outdoor installation to promote the then new Adidas Superstar sneaker. Globally endorsed by Pharell Williams, we wanted our local effort to be equally cool and different. So instead of a flat 2D billboard, we collaborated with Posterscope Philippines and came up with the first anamorphic advertising display in the Philippines. These interesting installations targeted mainly to college students were placed literally where there's heavy foot traffic: a mall near University of the Philippines, and The College of St. Benilde.
Watch the behind-the-scenes video:
CREDITS
Client: Adidas Philippines
CCO: Melvin Mangada
Creative Director: Ali SIlao
Art Director: Nolan Fabular
Director: Emilie Batard
Producers: Sunny Lucero, Cheese Bagnes
Outdoor Supplier: Posterscope Philippines
Media Partner: Carat Philippines
